In 2012, the Heldrich Center worked with the National Association of State Workforce Agencies to provide technical assistance and subject-matter expertise to three states (Minnesota, New York, and Idaho) that were recipients of demonstration funding to pilot a social media component as part of a larger initiative to provide stronger and more integrated reemployment services to Unemployment Insurance claimants through the workforce system. The Heldrich Center participated in a three-day launch meeting with the states, provided facilitation and targeted training in social media as well as provided ongoing technical assistance to the states in the use of social media strategies, tools, and/or applications that could be used in the workforce development/reemployment areas during the course of the demonstration.