Using Behavioral Science Interventions to Increase Program Participation and Outcomes

Behavioral economists have made a convincing case that sometimes small changes, such as more precisely targeted and informative messaging, can make a big difference. These programmatic changes range from automatic enrollment, simplification of processes, or changes in messaging, and are meant to affect individual behavior in an effort to guide individuals to successful outcomes. Research suggests the introduction of thoughtful, targeted communication to participants at risk of disengaging with programs may increase engagement and engagement and eventual outcomes. Following initial design and implementation, these interventions tend to be cost effective and require minimal administrative effort. This presentation, by Heldrich Center researcher Stephanie Holcomb, looks at the various types of behavioral interventions, the theories behind them, and details of how they are implemented in fields related to employment and training.

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Examines behavioral interventions, the theories behind them, and details of how they are implemented in fields related to employment and training.